Bonus: How a 7-Figure Course Creator Used AI to Recession-Proof Her Business

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 1 April 2026

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Gemma Bonham-Carter has been making money online since before Instagram existed. After building a 7-figure education business helping over 20,000 entrepreneurs, she made a bold move: retiring multiple signature programs to go all-in on AI education in a market flooded with generic ChatGPT content. While most online educators struggled in 2025, Gemma had her best year yet and is now targeting $10M. The founder of AI All Stars and host of the annual AI Unlocked conference, Gemma is a recognized voice in the industry with features in Entrepreneur, Inc., Business Insider, and Fast Company. But what sets her apart isn't the accolades - it's how she thinks about AI as business infrastructure. In this episode, she pulls back the curtain on what actually made her recession-proof when others weren't, why she was confident enough to retire the offers that were working, and the one mindset shift that could move your business forward this week. Connect with Gemma: ⁠⁠⁠Website: ⁠https://gemmabonhamcarter.com ⁠⁠⁠Instagram: ⁠https://instagram.com/gemma.bonhamcarter ⁠⁠⁠Workshop: ⁠https://gemmabonhamcarter.com/aiworkshop Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠cubicletoceo.co/podcast⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠our premium feed⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When the tax year ends on the 5th of April, valuable tax allowances may be lost simply because people left things too late.
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0:14.2	Their tax year-end hub is full of clear guidance, helpful tools and timely reminders to help you understand your allowances and give your investments
0:22.5	the best chance to grow. Search Vanguard investor to learn more. When investing, your capital is at risk.
0:28.5	Tax rules apply. The following is a sponsored episode.
0:41.7	Hi everyone, welcome back to the show.
0:45.8	Today I'm joined by my dear friend, Jenna Bonham Carter.
0:51.0	Jemma, you are a repeat guest, actually, on CubeCol to CEO, so we're super thrilled to have you back.
0:52.1	Thank you for being here.
0:53.5	So excited to be here.
1:11.5	I feel like I need that on a button or something. have been on Cubicle to CEO two times. I love that. Also, I just got to see Gemma last week. We were both in Austin together for a conference. And so I adore Gemma and everything she stands for, both in life and business. You guys are going to love our conversation today all around how she uniquely uses AI in her business. And this is not
1:17.3	your typical surface level like, oh, here's how you use AI to increase your efficiency or
1:23.0	productivity, X, Y, Z. Gemma really uses AI in such a creative way. So we'll get into that in just a moment.
1:29.0	But first, a quick intro to Gemma. She has been making money online since before Instagram
1:35.6	was probably on your phone. So she is a go-to expert in online courses, email marketing,
1:41.9	and now AI. She's helped over 20,000 entrepreneurs to date through
1:46.9	her programs and her business has consistently done over seven figures and annual revenue
1:51.2	since 2022. Gemma is also the founder of AI All-Stars and hosts the popular virtual
1:56.8	conference, which Cubicle the CEO has partnered on before AI Unlocked. I know many of you love and look
2:03.1	forward to it every year. So Jemma, let's get right into the like, here's how I run a successful
2:09.1	business with AI. What I think is really interesting, and we talked a little bit about this
2:13.7	at dinner when I saw you last week in person. You have built a consistent seven-figure
	...

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