334. Scrappy Scaling: How Co-Branded Events Catapulted an Unknown Company Into the National Spotlight

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 6 April 2026

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ Continuing our series on leveraging events for business growth, today’s case study is a masterclass in using the resources and infrastructure of established brands to create co-branded experiences that accelerate your own brand expansion. Marty McDonald, USA Today bestselling author of Audacious and founder of Boss Women Media, launched a national events platform from a strategic partnership pitch to Sugarfina’s CEO. Her bold ask turned into sold out pop-ups in five cities, a 22,000-person virtual event, additional partnerships with Amazon and Capital One, and eventually, a book deal. We dig into the pitch, follow-up, and execution in this episode. Connect with Marty: ⁠ Grab a copy of Marty's book Audacious: https://a.co/d/0cFzSDdE https://bosswomen.org/audacious/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The following is a free preview of a paid episode on Cubicle to CEO's premium podcast feed.
0:07.5	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business
0:13.6	questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind the business in a
0:19.6	case study style interview with a leading
0:21.5	entrepreneur who shares one specific growth strategy they've tested in their own business,
0:26.9	exactly how they implemented it, and what the results and revenue were. You'll also hear
0:32.7	financially transparent insights from my own journey, bootstrapping our media company from a $300
0:38.2	freelance project into millions in revenue.
0:49.2	Hey everyone.
0:50.3	Welcome back to the show.
0:51.5	I am so excited to have another guest on for our series
0:54.4	on leveraging events for business growth in 2026. And today we are joined by Marty McDonald.
1:02.1	Marty, so happy you're here. Oh, I'm so excited to be here and to be in this conversation with you.
1:07.7	Now, those of you knew to Marty, Marty McDonald is a USA Today bestseller. We were
1:13.4	actually just talking about how her amazing, beautiful shirts in a bright green. If you're
1:19.2	watching this on YouTube, you'll know what I'm talking about, matches her book well. But she's a USA Today
1:24.2	bestselling author of Audacious, who turned her corporate career into a platform built on leadership, storytelling, and big possibility.
1:32.8	She's also the founder of boss women media and L. Olivia.
1:36.1	And she teaches people how to make the ask and build the life they actually want.
1:40.8	And I feel like that sentence, that last piece really sums up our case study day,
1:45.2	like how to make the ask because it was a bold, audacious ask that Marty made that really
1:50.7	made a lot of things possible for both her career and boss women media in specific. So this
	...

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