333. Creative Community Events That Took a $17K Startup to $22M in Sales in 1 Year

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 30 March 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠@cubicletoceo Continuing our series on leveraging events to grow in 2026, we’re joined today by Tiffany McQuaid. Tiffany McQuaid is the Regional Director of Strategy and Performance at SERHANT and author of The INth Degree: How To Stand Out By Going All In. Tiffany’s case study looks at how she built a multi-million dollar real estate brokerage in a crowded market through creative community events like a concert series, stone crab festivals, and safari-themed open houses that created brand awareness and meaningful relationships. The results? $22 million in real estate sales in her first year of hosting events and a 400% increase in office foot traffic. In today's episode, Tiffany unpacks the full strategy behind "Rockin' on the Bay" and her broader community creation event playbook —including how she got the first event off the ground with no budget and why experience-based marketing continues to outperform everything else she's tried. Connect with Tiffany: ⁠ Email Tiffany: tiffany@serhant.com https://www.tiffanymcquaid.com/ Get Tiffany's book "The INth Degree: How to Stand Out By Going All In": https://a.co/d/3WpKHbP https://www.facebook.com/tiffanymcquaid https://www.linkedin.com/in/tiffany-mcquaid-0ab6a454/ IG: @tiffanymcquaid If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When the tax year ends on the 5th of April, valuable tax allowances may be lost simply because people left things too late.
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0:14.2	Their tax year-end hub is full of clear guidance, helpful tools and timely reminders to help you understand your allowances and give your investments
0:22.5	the best chance to grow. Search Vanguard investor to learn more. When investing, your capital is at risk.
0:28.5	Tax rules apply. The following is a free preview of a paid episode on Cubicle to CEO's premium
0:34.1	podcast feed. Welcome to Cubicle to CEO, the podcast feed.
0:43.7	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.
0:45.9	I'm your host, Ellen Yin.
0:47.7	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
0:52.2	who shares one specific growth strategy they've
0:55.1	tested in their own business, exactly how they implemented it, and what the results and revenue
1:01.1	were. You'll also hear financially transparent insights from my own journey bootstrapping our
1:06.5	media company from a $300 freelance project into millions in revenue.
1:19.6	Hi, everyone.
1:20.7	Welcome back to the show.
1:21.9	Continuing our series on leveraging events to grow your business in 2026.
1:26.5	We're joined today by Tiffany McQuaid.
1:29.2	Tiffany, so glad to have you here. So great to be here. Thank you for having me.
1:34.1	Tiffany McQuaid, for those of you, new to her world, is the regional director of strategy
1:38.9	and performance at Sir Hant, an author of the Nth degree, How to Stand Out by Going All In, a nationally recognized
1:46.9	marketing strategist and business speaker, Tiffany is known for her innovative inth degree approach
1:51.9	to real estate and business, building success through heart-centered service, creative community
	...

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