Hey, Ellen here. Welcome back to another bonus episode of Cubicle to CEO, the podcast where we

ask successful entrepreneurs, the business questions you can't Google. We are officially

halfway through this year, and I thought this would be a perfect time for a mid-year

check-in to let you all know on how we're doing on our big three goals. These are the goals

that we shared in bonus episode number three at the very beginning of 2023. And I thought that

we were due for an update. I was kind of curious myself. Obviously, we're

keeping track monthly on different success metrics, but it's also nice to see the cumulative

data on how we've done over the last six months on moving the needle in the goals that

we said were our priorities this year. So just as a quick recap in case you didn't listen to bonus episode

three, our big three goals this year were, one, to grow our email list to 100,000

subscribers, two, to reach one million downloads on our podcast, this show that you're listening to

right now, And three,

to reach YouTube monetization status. And to be eligible for monetization on YouTube,

you have to meet two qualification metrics. Number one, you need 1,000 subscribers to your channel.

And number two, you need to accumulate 4,000 watch hours over a one year or 365 day period.

So let me start with the first big three goal because this is the one that we have made the least amount of progress on, I'll be honest.

And that is our newsletter growth, our subscriber growth for our email list.

Now, we have a pretty strong email list, and we have seen growth this year in the thousands.

But I would say that our biggest issue with this particular goal right now,

there's actually a couple, which I'll get to at the end of this episode, just some reflections

I've had in looking at what our progress has been so far. But specific to the email list,

the biggest issue we deal with is churn. So even if we're growing by thousands of

...