202. Save a Launch That's Flopping In the Final 48 Hours

Cubicle to CEO

Ellen Yin

Marketing, Business, Entrepreneurship

5.0 • 580 Ratings

🗓️ 10 July 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s case study on flipping a flopping launch features Anita Siek, a lawyer turned brand and copy strategist and the founder of Wordfetti. In late 2022, Anita experienced the slowest launch she had ever seen, with little intake on the waitlist and sluggish sales during the first five days of open cart. Rather than giving up, Anita made a bold decision to completely switch her launch messaging and strategy in the final 48 hours, the details of which we’ll uncover in this interview. The result? Over 65% of students joined in that final 48 hours, completely changing the original outcome. For ideas on how to turbocharge your trajectory when things are slow. Keep listening for the key things that turned this failing launch around in crunch time. View the transcript for this episode at: https://otter.ai/u/pDil9PL0HGJe2X9Usbk3IgrJTWA?utm_source=copy_url Thank you to our sponsors: Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Connect with Anita: https://wordfettigroup.com/freebie https://anitasiek.com @anitasiek @wordfetti Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Introducing Wondersweet from bluehost.com, the tool that makes WordPress wonderful for everyone.
0:06.8	Website creation is hard, but now with Bluehost, you can answer a few simple questions about your business and goals,
0:13.4	and the Wondersweet tools will automatically lay out your WordPress website or store in minutes.
0:19.5	Seriously. From there, you can customize your design,
0:23.0	pick your brand colors, and add blocks, no custom theme or coding required. You'll get content
0:28.9	suggestions that you can keep or revise, and with Yost SEO built-in, we automatically help you
0:35.3	get found in search engines.
0:42.3	From step-by-step guidance to suggested plugins to an AI-powered helpbot,
0:46.1	our built-in tools make WordPress wonderful for everyone.
0:50.9	Whether you're a beginner or a pro, you can join over 2 million Bluehost users.
0:58.8	Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite. You're listening to Cuvicle as CEO, episode 202. Today's case study on
1:05.8	flipping a flopping launch features Anita Seek, a lawyer turned brand and copy strategist and the founder of Word Fetty.
1:13.4	In late 2022, Anita experienced the slowest launch she had ever seen, with little intake on the waitlist and sluggish sales during the first five days of open cart.
1:23.2	Rather than giving up, Anita made a bold decision to completely switch her launch messaging and
1:28.9	strategy in the final 48 hours, the details of which we'll uncover in this interview.
1:34.7	The result? Over 65% of students joined in that final 48 hours, completely changing the original
1:41.8	outcome. For ideas on how to turbocharge your trajectory when
1:46.0	things are slow, keep listening for the key things that turned this failing launch around
1:50.6	in crunch time. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job
2:00.4	without a backup plan and bootstrapped my first
2:02.7	$300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly
2:09.2	case study interviews with leading entrepreneurs and CEOs who share one specific strategy that
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.