201. Stuck At Six Figures? Key Changes That Scaled This Agency From 6 To 7 Figures

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 3 July 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stuck at six figures? Today’s case study examines the key strategy differences between a six and seven figure business through the lens of Pauleanna Reid, the founder of WritersBlok, a full-service celebrity ghostwriting agency working with high-profile leaders to turn their personal stories into powerful brand assets. Sharing her personal roadmap from six to seven figure agency owner, Pauleanna highlights crucial improvements she made in the areas of team, client, project, and brand management to scale her company. Pauleanna doesn’t hold back in revealing exactly what it means to provide white glove service, how she prevents burnout for herself and her team while operating in a high-demand industry, what it looks like to have a long-term perspective on relationships, and the secret to being persistent with prospects without being annoying. What’s the missing piece that can help your business move beyond your current revenue level? Press play to find out. View the transcript for this episode at: https://otter.ai/u/96k4DrZrPR8FRDnOwYkOxoXXacg?utm_source=copy_url Thank you to our sponsors: Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac Connect with Pauleanna: thewritersblok.com pauleannareid.com Instagram: @pauleannareid Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cubicle to CEO, episode 201. Stuck at six figures, today's case study
0:06.3	examines the key strategy differences between a six and seven figure business through the lens
0:11.7	of Pollyanna Reed, the founder of Writers Block, a full service celebrity ghostwriting agency
0:17.4	working with high profile leaders to turn their personal stories into powerful
0:22.0	brand assets. Sharing her personal roadmap from six to seven-figure agency owner,
0:28.0	Pollyanna highlights crucial improvements she made in the areas of team, client, project,
0:33.5	and brand management to scale her company. Pollyanna doesn't hold back in revealing exactly what it means to provide white glove
0:40.7	service to your clients, how she prevents burnout for herself and her team while operating
0:45.6	in a high demand industry, what it looks like to have a long-term perspective on relationships
0:50.8	and the secret to being persistent with prospects without being annoying.
0:56.1	What's the missing piece that can help your business move beyond your current revenue level?
1:00.4	Press play to find out.
1:04.9	Welcome to Cubicle to CEO, the podcast.
1:08.0	I'm your host, Ellen Yin.
1:09.8	I quit my job without a backup plan and bootstrapped my first
1:12.9	$300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly
1:19.4	case study interviews with leading entrepreneurs and CEOs who share one specific strategy that
1:25.2	successfully grew their business revenue. Skip the expensive
1:28.7	and time-consuming learning curve of testing everything yourself by borrowing what actually
1:33.5	works from the best and brightest mentors. You'll also get a front row seat to my founder's journey
1:38.9	through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.
1:51.2	If you're feeling in your head about your business lately, I highly recommend this trusted
	...

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