Bonus: Getting Into Retail & Tips from a Buyer
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 30 December 2023
⏱️ 59 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the industry. Meet Paul Voge, the brains behind Aura Bora, Clara Paye, the powerhouse founder of Unite, and Mitch Orland from Earth Fare. We couldn't keep this goldmine of insights to ourselves, so we're sharing it on our Startup CPG podcast. From effective networking to strategic sales pitches, pitching to retailers, and delving into the practical strategies of catching the attention of retailers, this episode is packed with actionable tips and insights.
Discover the importance of differentiation, leveraging personal connections, and showcasing data stories to secure deals with major retailers. Whether you're a startup or a seasoned pro, this episode offers actionable tips for building connections, maximizing sales help, and thriving in a competitive market.
Ready to elevate your product? Hit play now!
Listen in as Paul, Clara and Mitch share about:
- Selling Strategies
- Pitching to Retailers
- Sales Help and Brokers
- Starting a Business During the Pandemic
- Data Stories and Differentiation
- Walmart Pitching and Expansion
- Trade Show Strategies
- Buyer's Perspective (Earth Fair)
Episode Links:
Clara’s Website
Clara’s LinkedIn
Paul’s Website
Paul’s LinkedIn
Mitch’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
RangeMe Links
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | We are supported by RangeMe. |
| 0:02.0 | As a startup brand owner, you're already wearing many hats. |
| 0:05.0 | Product developer, packaging designer, logistics expert, and customer service representative, just to name a few. |
| 0:12.0 | And if that wasn't enough, you still need to get your products in front of the right retail buyers. |
| 0:16.0 | That's where RangeMe comes in. |
| 0:18.0 | RangeMe empowers retail buyers to quickly and easily discover |
| 0:21.4 | innovative products like yours, providing brands with unparalleled visibility to these influential |
| 0:26.8 | buyers 24-7-365 while you're hard at work on all of your other tasks, even while you sleep. |
| 0:33.5 | And the best part, Range Me is integrated into the ECRM product offering, which complements Range Me's broad digital |
| 0:40.3 | reach with highly curated face-to-face meetings. |
| 0:43.3 | Together, they offer unmatched engagement opportunities for startup brands. |
| 0:48.3 | Join RangeMe today and watch your products take center stage. |
| 0:51.3 | It's free to set up a basic profile, and we have a special premium |
| 0:55.3 | subscription offer for startup CPG members that includes three ECRM face-to-face meetings with important |
| 1:02.0 | buyers. Visit rangeme.com backslash startup CPG to learn more. |
| 1:21.6 | You know, if you're minority certified and for a woman-owned certified, it does unlock some opportunities to pitch for sure. |
| 1:23.4 | It's not going to be the deciding factor, but it will get you a foot of the door. |
| 1:26.9 | Start small, start a natural specialty, start local if you can. |
| 1:30.7 | Ideally, you can drive to most of the stores and test out everything. |
| 1:34.3 | Pricing flavors, merchandising, all of the above to figure out the right playbook for the next set of stores. |
| 1:40.0 | If I'm on the dance floor and we're having fun or we're at a networking session and we meet and you got a product, that's probably a better chance for me to pay attention and I have a conversation and get to know somebody. |
| 1:51.5 | That's part of my reason for going to the show is thanking the brands for supporting us. |
... |
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