#120 Proven Sales Strategies on How to Launch Your CPG Brand with Aaron Barnholt from Cultivate CPG
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 26 December 2023
⏱️ 53 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
Ever wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast, we're joined by Aaron Barnholt, President of Cultivate CPG, sharing his strategies from his extensive experience in launching brands like the CPG’s individual entrepreneurs.
If you've ever felt the challenges of building momentum, choosing the right broker, or adapting to retailer requirements, consider this episode your solution.
From targeting premium anchor accounts to navigating negotiations with major retailers, this episode offers actionable insights for entrepreneurs at every stage and concise guide to long-term success in the competitive CPG landscape.
Listen in as Aaron shares about:
-Grocery Industry Expertise
-Cultivate CPG's Approach
-Navigating Retail Strategies
-Story and Product Differentiation
-Building Momentum
-Choosing the Right Broker
-Adapting to Retailer Requirements
Episode Links:
Aaron’s Website
Aaron on LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
RangeMe Links
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here
Transcript
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| 0:00.0 | We are supported by RangeMe. |
| 0:02.0 | As a startup brand owner, you're already wearing many hats. |
| 0:05.0 | Product developer, packaging designer, logistics expert, and customer service representative, just to name a few. |
| 0:12.0 | And if that wasn't enough, you still need to get your products in front of the right retail buyers. |
| 0:16.0 | That's where RangeMe comes in. |
| 0:18.0 | RangeMe empowers retail buyers to quickly and easily discover |
| 0:21.4 | innovative products like yours, providing brands with unparalleled visibility to these influential |
| 0:26.8 | buyers 24-7-365 while you're hard at work on all of your other tasks, even while you sleep. |
| 0:33.5 | And the best part, Range Me is integrated into the ECRM product offering, |
| 0:38.3 | which complements RangeMe's broad digital reach with highly curated face-to-face meetings. |
| 0:43.3 | Together, they offer unmatched engagement opportunities for startup brands. |
| 0:48.3 | Join RangeMe today and watch your products take center stage. |
| 0:51.3 | It's free to set up a basic profile, |
| 0:53.3 | and we have a special premium |
| 0:55.3 | subscription offer for startup CPG members that includes three ECRM face-to-face meetings with important |
| 1:02.0 | buyers. Visit rangeme.com backslash startup CPG to learn more. |
| 1:24.5 | We have dealt with everything from selling on a story to building your data to selling innovation that you haven't even made yet, right? |
| 1:27.1 | Like, that's a no brainbrainer and managing trade and spend and forecasting and all that stuff. |
| 1:33.9 | So we try to provide outside of just helping you get a meeting with a retailer |
| 1:39.1 | or build a new item in the Kehe portal. |
| 1:41.7 | We try to bring all of what we've gathered to the table, |
| 1:45.1 | and I think that's what makes us different. |
... |
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