#121 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 1
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 2 January 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
As we kick off the new year, we welcome you with 2024’s first podcast episode so chock-full of insights, we had to split it into two parts! Our guest, a seasoned sales pro with a decade in the food service industry, is here to spill the beans.
In this episode of the Startup CPG Podcast, host Daniel Scharf sits down with Jenna Cameron to discuss her experience, which includes notable contributions at JUST Egg, Alpha Foods, and her current role as the Sales Lead at Simulate. Jenna shares insights into effective marketing, navigating the competitive market, surviving in the food service industry, and Simulate's journey from direct-to-consumer to achieving success in grocery. Jenna is an absolute pro at Foodservice, especially the sales side, and we know you'll all be taking notes as she talks through specific distributors and operators that are great fits for emerging brands.
Whether you're a foodservice novice or deep in the industry, this podcast is your shortcut to success. Jenna covers the ins and outs of navigating food service channels, building industry relationships, tackling D2C challenges, dealing with Gen Z and branding, locking in product-market fit, cultivating regional relationships, handling pricing challenges, and creating solid price sheets. It's a practical guide to navigating the dynamic world of foodservice.
Listen in as Jenna Cameron shares about:
- Navigating Foodservice Channels
- Building Relationships that lead to sales
- Establishing Product Market Fit
- Building a Regional Strategy
- Tackling Foodservice Pricing
- Creating Effective Price and Sales Sheets
Episode Links:
Jenna’s LinkedIn
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- Episode music by Super Fantastics
Strategy Maven Agency Link:
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Transcript
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| 0:00.0 | Hey, listeners, are you working on your email and SMS marketing strategy and not getting the results you're looking for? |
| 0:06.0 | Or do you wish you had a little more time and a lot more resources? |
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| 0:22.4 | engage, and retain customers to help grow your brand. SMA is the perfect partner for you if |
| 0:28.0 | you're not getting the results you're looking for or your overall email attributed revenue is |
| 0:32.3 | less than 30 percent or you have way too much on your plate and not enough resources or you |
| 0:37.3 | started with another agency or freelancer and they dropped the ball. |
| 0:41.1 | Strategy Maven Agency treats your brand as if it was their own. |
| 0:44.9 | They provide the expertise and support your business needs to scale and thrive. |
| 0:49.3 | Visit Strategymavenagency.com to get started with a free consultation |
| 0:54.0 | and don't forget to mention |
| 0:55.7 | startup CPG. |
| 0:56.8 | So just prefacing this by kind of like the most broad overview of food service just to get everyone thinking about the size of the opportunity. |
| 1:14.6 | The way that I like to think about food service is it's everywhere you go to eat outside the home from the moment that you're born until the moment you die. |
| 1:22.6 | Welcome everyone to the Startup CPG podcast. I'm your host, Daniel Sharf. Today's guest is Jenna Cameron, who is my go-to-expert on food service sales for emerging brands. I had the pleasure of working with Jenna at Just Egg years ago, and I'm so excited that she's joining us to share the A to Z for launching into food |
| 1:44.8 | service. This episode is an absolute goldmine for any brand considering food service. You're |
| 1:50.6 | going to learn all of the key steps, the most important considerations, benefit from her lessons |
| 1:55.6 | learned along the way, and hear about a bunch of great partners who can help you on your journey. |
| 2:00.8 | Because there's so much |
| 2:01.7 | stuff to cover, we've separated this into two episodes. So be sure to check out both volumes to get |
| 2:08.0 | the whole story. Enjoy. All right. Welcome to the Startup CPG podcast. In today's episode, we're |
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