Bonus: Create A High-Converting Case Study With Us In The Next 30 Minutes!

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 18 October 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google doc on your laptop and let's get started.Case Studies mentioned in this episode: Leah Bryant & Darrell Evans: https://leahbryantco.com/the-mindshift-podcast-with-darrell-evans/ Emily Reagan & Brenna McGowan: https://brennamcgowan.co/emily-reagan-pre-launch-plan/ The Hive with Dallas Travers: https://dallastravers.com/hive/ Lead with gratitude in your next podcast pitch: https://link.chtbl.com/uhQg_Q9KView the transcript for this episode at: https://otter.ai/u/qzol2mHHbXTJSSyxOcTXXzZJWQE?utm_source=copy_urlConnect with Brittany: Brittany's Profitable Case Study Roadmap: https://brittanyherzberg.com/case-study-roadmap https://brittanyherzberg.com/ https://www.instagram.com/brittany_herzberg/ https://www.linkedin.com/in/brittany-herzberg/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Introducing Wondersweet from bluehost.com, the tool that makes WordPress wonderful for everyone.
0:06.8	Website creation is hard, but now with Bluehost, you can answer a few simple questions about your business and goals,
0:13.3	and the Wondersweet tools will automatically lay out your WordPress website or store in minutes.
0:19.5	Seriously. From there, you can customize your design,
0:23.0	pick your brand colors, and add blocks, no custom theme or coding required. You'll get content
0:28.9	suggestions that you can keep or revise, and with Yost SEO built-in, we automatically help you
0:35.3	get found in search engines. From step-by-step guidance to suggested plugins to an AI-powered help bot,
0:42.6	our built-in tools make WordPress wonderful for everyone.
0:46.5	Whether you're a beginner or a pro, you can join over 2 million Bluehost users.
0:51.5	Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite.
1:04.9	Hey, it's your host, Ellen, welcome back to another bonus episode of Cubicle to CEO,
1:11.4	the podcast where we ask successful founders, the business questions you can't Google.
1:17.3	Joining me today is my friend Brittany Herzberg. Brittany is the SEO and case study copywriter
1:23.7	service providers call when they want to show up as the answer to a Googled question.
1:29.5	Since our Monday episodes on the podcast always feature a guest case study, I thought it would
1:34.6	be useful for Brittany to walk us through her proven process for how to create a powerful case
1:39.8	study of your own. You can actually do this in real time with us as you're listening to our conversation.
1:45.7	Pull up a blank Google Doc on your laptop and let's get started.
1:51.9	Hello, friends. I am excited to welcome a loyal listener and a friend of mine to the podcast
1:57.9	today for us to riff about a topic that I feel super passionate about.
2:02.8	So I'll get to that in just a moment. But Brittany, welcome to our show.
2:06.0	Thank you for having me. I am super excited to be able to talk about case studies.
	...

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