216. Create Your Own Holiday To Boost Sales! This ‘Anti-Black Friday’ Campaign Made $70K Without Social Media

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 16 October 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family. Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School program. In this case study, we’ll cover the strategic launch plan that generated $70K in revenue - without relying on social media to spread the word. If you want to go social media optional this holiday season and create sales hype on your own schedule, this one’s for you. View the transcript for this episode at: https://otter.ai/u/XsOrMtqsLA1fXAQRNYiJCDfXt7k?utm_source=copy_url Connect with Holly: Learn how to ditch the social drama and get off the algorithm hamster wheel! Access Holly's private podcast series at https://hollymariehaynes.com/social Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:00.5	You're listening to Cuvicle to CEO, episode 216. Amazon created their own holiday with prime days.
1:08.1	So why can't small businesses? Holly Haynes had the same thought.
1:11.9	She was tired of competing against massive brands for advertising space during the Black
1:16.1	Friday Cyber Monday craze and being stressed about launching when she'd rather be spending time
1:21.3	with her family. Thus, her end of year anti-Black Friday campaign was born, a launch driving
1:27.3	people to a private podcast funnel,
1:29.1	which then primes listeners to join Holly's anti-social school program. In this case study,
1:35.2	we'll cover the strategic launch plan that generated $70,000 in revenue without relying on
1:41.6	social media to spread the word. If you want to go social media optional this holiday season and create sales hype on your
1:48.9	own schedule, this one's for you.
1:54.3	Welcome to Cubicle to CEO, the podcast.
1:57.3	I'm your host, Ellen Yin.
	...

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