Bonus: Closing 63% of the Room — How Speaking Can Outperform Social Media To Drive Sales

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 24 September 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy. Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a repeatable system. Today, Laurie-Ann helps coaches and small business owners leverage speaking as their best client-generating tool through her neuroscience-backed In-Demand Signature Speech framework. In this episode, she shares: Why speaking is the fastest way to grow your business The most common mistakes coaches and consultants make when pitching events How to go from stage fright to confident delivery The first step you can take this week to start getting booked If you’re ready to turn your expertise into a stage-worthy message, Laurie-Ann will show you how. Connect with Laurie-Ann: ⁠⁠⁠https://SpeakAndStandOut.com Podcast: https://Podcast.SpeakAndStandOut.com Listen to episode 262: https://podcast.speakandstandout.com/post/get-booked-to-speak-within-your-network IG: @laurieann.murabito LinkedIN: https://www.linkedin.com/in/laurie-ann-murabito/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	AI is incredible. They can teach you how to fry an egg and even write a poem, pirate style.
0:07.0	But it knows nothing about your work. Slackbot is different. It doesn't just know the facts.
0:14.0	It knows your schedule. It can turn a brainstorm into a brief and it doesn't need to be taught.
0:20.0	Because Slackbot isn't just another
0:22.4	AI. It's AI that knows your work as well as you do. Visit Slack.com forward slash meet Slackbot
0:28.8	to learn more. The following is a sponsored episode.
0:40.5	Hi friends. Welcome back to the show. Our guest today is Lori Ann Mirabito, a reformed shy girl who couldn't make eye contact,
0:47.4	accidentally said yes to a speaking opportunity, and eventually found herself as a five-figure
0:51.8	leadership keynote speaker.
0:53.9	Amazing journey from
0:55.2	too shy to loud and proud on stage. Already a successful speaker, Lori Ann got a random text one
1:02.0	day that said, do you write speeches for people? And that one message sparked a pivot as she
1:06.5	helped a struggling business go from zero leads to closing 63% of the room. I cannot wait to dig into that.
1:14.3	Today, Lori Ann works with coaches and small business owners to leverage speaking as the best way to
1:19.0	market and showcase their expertise. She's the creator of the in-demand signature speech
1:23.7	framework, which is based on neuroscience, and she hosts a top 1% podcast called
1:28.5	Be In Demand. Make sure you add that to your podcast listening cue. You're going to love
1:33.8	her No Nonsense, Boston Charm, and powerful belief that your story needs to be shared and more
1:38.3	women need to lead with their voices. Oh, I love that. Lorraine, welcome. Thank you. Thank you. This is going to be a great
1:45.6	conversation. I'm so excited because I feel like speaking is just something that I have always loved.
1:52.4	And yet, like we all know, the statistics show, it's most people's number one fear, right? Worse
1:59.2	than death. But I really want to hear your philosophy on why
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.