317. Building a 30K+ Community in 2 Years Through Sold Out Events

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 22 September 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads. Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online growth. This resulted in five sold-out NYC events, $10K+ in sponsorships from brands like Covergirl, and a private membership club that grew a 1,000-person waitlist in just three months. In this case study, Caitlyn reveals the event strategies that powered this exponential community growth. Connect with Caitlyn: https://www.missempowher.com Waitlist for Her Collective: https://1v32efd1xoe.typeform.com/to/QMbsbUem Email: contact@missempowher.com IG: @missempowher IG: @caitlynkumi LinkedIn: https://www.linkedin.com/in/caitlynkumi?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app TikTok: https://www.tiktok.com/@missempowher Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:15.3	You're listening to Cubicle to CEO, episode 317.
0:17.9	In just two years, Misfower Her grew into a 30,000-plus member community
0:23.0	without spending ascent on ads. Using offline experiences to drive digital momentum,
0:28.9	founder Caitlin Kumi scaled Miss Empower from a personal side project into a national women's
0:34.3	empowerment community. By curating FOMO-worthy events that doubled as content
0:38.7	engines, Caitlin turned real-life connections into explosive online growth. This resulted in five
0:44.8	sold-out New York City events, over $10,000 in sponsorships from brands like Cover Girl, and a
0:50.6	private membership club that grew a 1,000 person waitlist in just three months.
0:56.0	In this case study, Caitlin reveals the event strategies that powered this exponential community growth.
1:05.0	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:10.6	the business questions you can't Google.
1:13.2	I'm your host, Ellen Yin. Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also
1:29.9	hear financially transparent insights from my own journey bootstrapping our media company
1:34.6	from a $300 freelance project into millions in revenue.
1:52.2	Hey everyone, welcome back to the show. Today I'm joined by Caitlin Coombe, who is the founder of Miss Empower, a digital media company and women's community. Through content, community,
1:58.1	and events, this platform provides personal and professional
2:01.0	development for Gen C and millennial women.
	...

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