318. $1.1 Million Dollar Launch Debrief (Uncommon Tactics That Outperformed Industry Averages)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 29 September 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate. She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms. So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned traditional launch tactics into a marketing marathon that paid off big. In this case study style launch debrief, you’ll hear how she blends paid bootcamps, no-slide-deck masterclasses, alumni-driven sales calls, and relentless audience education to create record-breaking results. Thank you to our sponsor: Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: ⁠https://www.theworkplaymethod.com/schedule Connect with Callan: Join Callan’s Effortless Business AI Bootcamp, kicking off October 2nd (use code 'TEBB100' to get your $97 ticket for free): myrootabl.com/r/P6Wsllyz?rootabl=cubicletoceo https://theuncommonbusiness.co/ IG: @callanfaulkner Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	AI is incredible. They can teach you how to fry an egg and even write a poem, pirate style.
0:07.0	But it knows nothing about your work. Slackbot is different. It doesn't just know the facts.
0:14.0	It knows your schedule. It can turn a brainstorm into a brief and it doesn't need to be taught.
0:20.0	Because Slackbot isn't just another
0:22.4	AI. It's AI that knows your work as well as you do. Visit Slack.com forward slash meet Slackbot
0:28.8	to learn more. You've probably already seen Workplay branding's content without even realizing it,
0:33.5	because they're behind the visuals for leaders like Amy Porterfield, Kate Northrop,
0:37.1	Jordan Gill, Haley Burkhead, even tech platforms like Kajabi. And yes, we've worked with them too,
0:42.1	from brand shoots to having their team cover a recent 200-person event. If you're still hiring
0:47.0	a local brand photographer and paying thousands for a single shoot, let me put you onto something
0:51.2	better. For just $497 a month, WorkPlay gives you quarterly full day
0:56.0	shoots with both photo and video, and you get everything they capture. No limits on files,
1:01.2	no need to choose favorites. But this is more than just pretty pictures. Workplay helps clients
1:06.1	produce video podcasts, create scroll stopping content for launches, film commercials, and even supports
1:12.1	e-commerce brands with dedicated product photographers on their team. They'll also plan,
1:16.7	organize, and feature social content calendar each quarter using the content they create,
1:21.2	so you never have to wonder what to post again. They're a global team with creatives
1:25.1	across the U.S., Canada, Europe, and Australia, and yes,
1:28.9	they travel to you.
1:30.5	As a cubicle to CEO listener, you get your first month free.
1:33.9	Just head to theworkplay method.com slash schedule and use code CEO when you apply.
1:41.2	Again, the link is theworkplay method.com slash schedule. Theworkplay method.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.