Hey friends, it's Ellen.

Welcome back to Kewicle to CEO.

The podcast where we ask successful founders, the business questions you can't Google.

This week on the pod, we had our guest, D.L. Shiran, break down her framework for how she gets 100% conversion rates on

her sales calls, which is absolutely mind-blowing. Definitely give that episode a listen if you

haven't yet. So continuing with that conversion theme, I thought I would share one of my

favorite conversion tips. This one isn't necessarily specific to

sales calls, but it's about how to close more sales on the follow-up. So here's my tip for you,

and this is going to be a short and sweet episode, but I think it's really underutilized,

so I hope you guys are able to implement and see immediate results for this. And that is to diversify

your follow-up channels. So if you're talking with someone and let's say you've been communicating

primarily through email or through DMs, and that's how you're following up with them,

don't be afraid to also branch out and hit them up on a different channel that maybe your main conversation isn't

happening in to kind of bring you back to the front of their mind, right? So you're kind of

catching their attention in a place where they maybe weren't expecting you to surface. And I think

that this pattern interrupt, if you will, is really great for getting people to remember

to come back to your conversation and respond to you. So what I'm going to do, actually,

is share two real-life examples of how we've used this strategy recently to actually close

more sales and grow our revenue in our business. And then I'm also going to share two examples from our community

of people who have actually followed up with me using a similar strategy and have gotten my

attention. So let's start on our side first. So one of the first examples that comes to mind

is there's an agency

...