221. How, Why, & When To Niche Down To Bring In The Big Bucks

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 20 November 2023

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“You need to niche down” is advice we’ve all heard a thousand times, but rarely are there answers to the how, when, and why? Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail - a copywriter who went from writing anything for anyone, to an email conversion strategist for 6, 7 & 8 figure online business owners. Eman firmly believes that niching is the fastest way to grow your business, and her case study today details her own step-by-step niche transformation that took her from making £15 an hour and averaging $40K a year to consistently booking $6,000 client projects and scaling her copywriting business to six figures. In this episode she shares the 4 principles of a successful niche, how to control your narrative (so people can accurately explain what you do when you’re not in the room), and what to do if you feel like your current audience isn’t your niche target. View the transcript for this episode at: https://otter.ai/u/u_b_wbflv043u8y1oHccJoMM4YA?utm_source=copy_url Thank you to our sponsor! Listen to Eman Ismail's 'Mistakes That Made Me' episode with Dielle Charon at https://emancopyco.com/podcast/dielle-charon/ Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50 Connect with Eman: Get Eman's 90-minute 'Nail Your Niche Masterclass' for FREE (usually $150) using coupon code 'NICHE' at https://emancopyco.com/ceo Mistakes That Made Me Podcast: https://emancopyco.com/podcast https://emancopyco.com/ IG: @emancopyco Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, Episode 221.
0:03.5	You Need to Niche Down is advice we've all heard a thousand times, but rarely are their answers to the how, when, and why.
0:11.2	Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Iman Ismail, a copywriter who went from writing anything for anyone to an email conversion strategist
0:22.6	for six, seven, and eight figure online business owners.
0:26.1	Iman firmly believes that niching is the fastest way to grow your business.
0:30.4	And her case study today details her own step-by-step niche transformation that took her
0:36.5	from making 15 pounds an hour and averaging
0:38.9	$40,000 a year to consistently booking $6,000 client projects and scaling her copywriting
0:46.0	business to six figures. In this episode, she shares the four principles of a successful
0:51.6	niche, how to control your narrative so people can accurately
0:55.3	explain what you do even when you're not in the room, and what to do if you feel like your
1:00.4	current audience isn't your niche target.
1:06.2	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:12.2	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:19.2	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:23.9	who share one specific strategy that successfully grew their business revenue.
1:29.1	Skip the expensive and time-consuming learning curve of testing everything yourself
1:33.1	by borrowing what actually works from the best and brightest mentors.
1:37.4	You'll also get a front row seat to my founder's journey through transparent income reports
1:42.0	and behind the business solo episodes.
1:44.7	Subscribe now so we can grow together every Monday.
1:53.0	Hey friends, welcome back to the show.
	...

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