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Hi everyone. Welcome back to our show.

Today I'm joined by a fellow Oregonian, Alison Gardner, who is the founder and creative

director of Perspective Design Co.

That's Perspective spelled in an interesting way, which I'm actually going to ask you about,

but it's P-E-R-S-P-E-K-T-I-I-V. And Allison is a lifelong creative entrepreneur who over the years

has built and scaled multiple profitable, sustainable businesses while also navigating

motherhood, which deeply informs how she approaches branding and business today. Through

perspective, Allison helps visionaries and entrepreneurs create clear aligned brands, packaging, websites,

and design that support long-term growth. Her work blend strategy, design, and real-life

sustainability so business owners can feel confident, grounded, and supported

by their brand. Alison, so happy to have you here. Thanks for having me, Ellen. Dhrilled to be here.

And I just got to say, if you're watching a clip of this on YouTube or, you know, visually,

you are the first guest who has come with a mini mic, which I'm so excited to like test this recording

because I'm serious about this. Yeah, but it sounds great. Like I'm always so impressed by how a small

but mighty thing could really make a difference. So anyways, Alison, I know we briefly met last fall

when when you came to our event, Bloom Together, which was such a whirlwind. And I'm so glad that

you're a continued part of our community now. I'm really excited to chat with you about branding,

...