332. Create & Cultivate’s Playbook To Sell Out a 2,000 Person Event (Straight From The CEO)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 23 March 2026

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠@cubicletoceo It’s a stretch for most events to attract 200 paid attendees; Create & Cultivate’s Festival is setting a new bar by reaching those numbers in speakers alone, and then selling out 2,000 tickets— their biggest event to date (with goals to double attendance this fall for round 2). Here to give us the playbook on exactly how they did it is Marina Middleton, the CEO + Co-Partner of Create & Cultivate: the largest events and media platform advancing women through access, connection, and opportunity. To kickoff ourseries on leveraging events as a business growth engine, Marina spills the tea on how Create & Cultivate differentiated Festival from other business events by creating value outside of content programming, and walks us through the timeline of strategic pricing and promotional pushes that sold out a 2,000 person event. Connect with Marina: ⁠ https://createcultivate.com https://www.marinamiddleton.com/ IG: @MarinaaMiddleton If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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0:00.0	When the tax year ends on the 5th of April, valuable tax allowances may be lost simply because people left things too late.
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0:22.5	the best chance to grow. Search Vanguard investor to learn more. When investing, your capital is at risk.
0:28.5	Tax rules apply. The following is a free preview of a paid episode on Cubicle to CEO's premium
0:34.1	podcast feed. Welcome to Cubicle to CEO, the podcast feed.
0:43.7	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.
0:45.9	I'm your host, Ellen Yin.
0:47.7	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
0:52.2	who shares one specific growth strategy they've
0:55.1	tested in their own business, exactly how they implemented it, and what the results and revenue
1:01.1	were. You'll also hear financially transparent insights from my own journey bootstrapping our
1:06.5	media company from a $300 freelance project into millions in revenue.
1:19.4	Hey everyone, welcome back to the show.
1:21.7	To kick off our series on leveraging events in 26 for business growth,
1:25.8	we're bringing on one of my favorite people,
1:28.5	Marina Middleton, to give us her intel on how she and her team sold out a 2,000 person event.
1:35.7	Marina, welcome to Cubicle to CEO. Thank you so much for having me. I love all of the work that you
1:41.9	do just because it's so tactical. So we're going to have so much fun today. Thank you for having me. No, thank you. And your team showed up prepared. We have so many notes. I have a million questions I want to ask you real quick before we dive in. A quick intro to Marina. Marina Middleton is the CEO and a partner at Create and Cultivate. I'm sure you've all heard of the brand before.
2:02.2	It's one of my absolute favorite events to be part of. They are the largest events and media
2:08.1	platform advancing women through access, connection, and opportunity. Within six months of becoming CEO,
2:14.5	Marina raised nearly $3 million in venture capital as a first-time CEO and first-generation
	...

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