Bonus: Before You Spend Another Dollar on FB/IG Ads, Listen to This

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 13 May 2026

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you tried running ads and watched your budget disappear with nothing to show for it? Claire Pelletreau has seen this time and time again, and she's on a mission to make sure you never waste another dollar in the Zuckerberg machine. A Facebook and Instagram ads expert and conversion optimization strategist, and the host of the Get Paid Podcast, Claire is known for making ads actually make sense without the jargon or an expensive agency eating your margins. In this episode, she breaks down exactly when you're ready to start running ads, what to run first, how much to actually budget, and what's working right now — including why ads are genuinely easier to get results from than they used to be. Connect with Claire: ⁠⁠⁠⁠⁠1 Simples Ad : https://clairepells.com/ceo Website: clairepells.com Get Paid Podcast: https://pod.link/1005195731/ ⁠Instagram: https://www.instagram.com/clairepells/ Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The following is a sponsored episode.
0:09.7	Hey everyone, welcome back to the show.
0:11.8	Today I'm joined by Claire Pellitro, a Facebook and Instagram ads expert in conversion
0:17.1	optimization expert.
0:19.2	I'm so excited about a conversation I was telling Claire before we hit record. I have a love-hate relationship with ads, but I'm so excited about a conversation. I was telling Claire,
0:21.5	before we hit record, I have a love, hate relationship with ads, but I've got to say
0:26.2	ads really are the engine that scaled my business beyond my wildest imagination. And I really
0:32.4	believe that once you reach a certain scale of business, ads are perhaps it's not correct
0:37.4	to say it's a necessity
0:38.3	100% of the time but it is certainly a common denominator in most businesses that reach any
0:44.0	point of scale so anyway super excited to bring claire on a little bit more about her her mission
0:50.4	is for you to actually see a return on the money that you're putting into the Zuckerberg
0:54.8	machine without the expensive help of an outside ad consultant. Now, fortunately, Claire's ad
1:00.2	trainings are famous on the internet for being ridiculously easy to understand and also implement.
1:06.1	Claire also loves talking about money, profit, loss, the whole shebang, a girl after my own heart.
1:11.3	On her podcast, the Get Paid podcast, she asks her guess how much they charge and how much they earn.
1:17.9	Claire, welcome.
1:18.9	Thank you so much for having me, Ellen.
1:20.5	I just have to thank you, first off, for saying such a bold statement about ads that nobody really wants to admit, even when they are,
1:31.2	you know, obsessed with the Zuckerberg machine because of how it has allowed them to grow. Nobody
1:36.7	really wants to admit that. So thank you for putting it out there and being so clear and transparent
1:42.0	off the jump. Absolutely. Well, I think context is so
	...

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