340. Cutting Her Service Menu In Half Gave Her 40 Hours a Week Back (and 2-3X'd Average Client Revenue)

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 18 May 2026

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo In the last two years, KJ Blattenbauer intentionally dismantled and rebuilt her PR business after realizing it was overserviced, underleveraged, and capped by her own time. She was booked and visible, but revenue only grew when she took on more work. KJ is a two-time bestselling author and founder of Hearsay PR, where she's spent nearly three decades helping founders become the person everyone is talking about. In today’s case study, she walks us through her exact service restructure, including cutting more than half her service menu and resetting pricing around outcomes instead of deliverables. These changes increased her average client revenue by 2–3x while significantly reducing her work time by 40 hours per week. Connect with KJ: Turn visibility into authority with KJ's book, Pitchworthy: https://www.hearsaypr.com/buy-my-book www.hearsaypr.com IG: @kjblattenbauer www.linkedin.com/in/kjblattenbauer If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:21.8	dot-co.ukest to learn more. The following is a free preview of a paid episode on Cubicle to CEO's
0:27.7	premium podcast feed. Welcome to Cubicle to CEO, the podcast where we ask successful founders
0:36.2	and CEOs the business questions you can't Google.
0:39.9	I'm your host, Ellen Yin.
0:41.6	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
0:46.1	who shares one specific growth strategy they've tested in their own business,
0:51.0	exactly how they implemented it, and what the results and revenue were. You'll also hear
0:56.8	financially transparent insights from my own journey, bootstrapping our media company from a
1:01.7	$300 freelance project into millions in revenue.
1:15.3	Hey, everyone, welcome back to the show.
1:20.7	Today I'm joined by KJ. Blattenbauer, and I am so excited for this conversation.
1:27.0	It's part of our series on how entrepreneurs are making more time and spaciousness in their business.
1:29.6	And I think KJ's case study is a great example of how to do that by actually restructuring your business offers. So we're going to spend a lot of
1:34.7	time today diving into how KJ was able to restructure her business around leverage instead of volume
1:41.5	so that she could increase her average client value by 2 to 4x,
1:45.6	which is incredible, while actually working with 40% less clients. So we'll get into the details
1:51.6	in just a moment. But first, KJ, hi, so good to have you here. Hi, thank you for having me.
1:56.4	Honored to be here. Before we get into the case study details, I would first love to ask your
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