Hey, welcome back to another bonus episode of Cubicle to CEO, the podcast where we ask

successful entrepreneurs, the business questions you can't Google. I'm your host, Ellen Yin,

and this week on the podcast in episode 197, our guest, Sarah McCabe, shared how she leveraged client referrals

to grow her revenue by 40%. And I thought a great pairing to that interview would be for us to share

five of the best ways we have found referral partners for our business outside of our existing

clients and customers. I know Sarah was

really focused on how she leverages her existing clients to become referral partners, but there are

so many creative ways that you can go about building relationships and forging these strong

referral partnerships. So here are five ways that we have done it in our business. And the first way is actually

through a podcast. And really this comes down to creating any form of media channel or stage

where you can feature someone else. The reason this works so well is because when you are

creating a relationship with someone,

it's always going to be a stronger relationship if you can lead with generosity.

This is something that we have shared across the podcast many times, but really,

especially when you're approaching a stranger and wanting to form trust and finding a way to continue to collaborate

together, offering them some form of platform, whether it's a podcast, a YouTube channel,

your website's blog, or any form of visibility where you can show up and provide value to them

and showcase them to your audience

before you ever ask for them to share you to their audience.

I think that's the best way to approach things.

And so we have found for ourselves with the podcast being our primary media channel that

it's been such a great networking tool.

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