197. She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 5 June 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and focus instead on generating referrals through past and current clients. This strategic decision resulted in a remarkable 40% increase in revenue, referrals now driving 90% of her sales, and an extra $46,550 in her pocket over the course of last year. What may surprise you most is why she doesn’t incentivize referrals from her clients with monetary kickbacks, and what she has found to work better instead. This hot take and more are uncovered in today’s case study on leveraging the power of word of mouth referrals from your existing clients. View the transcript for this episode at: https://otter.ai/u/XSHeOuNlCIFL_hqsbsc-yM7ShwU?utm_source=copy_url Thank you to our sponsors: If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed. Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500. Connect with Sara: https://www.saracmccabe.com @saramccabeconsulting @dobusinesscasual Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cuvicle to CEO, episode 197.
0:03.8	Today's episode is the second installment in our word of mouth and referral marketing podcast series,
0:08.7	this time featuring guest Sarah McCabe.
0:11.4	As a leadership and operations consultant who helps her clients build better leaders,
0:15.7	stronger teams, and more efficient businesses,
0:18.4	Sarah put her own advice to the test by choosing to walk away from her
0:22.4	TikTok account she had built up to 17,000 followers and focus instead on generating referrals
0:28.6	through past and current clients. This strategic decision resulted in a remarkable 40% increase in
0:35.6	revenue, referrals now driving 90% of her sales and an extra $46,550
0:42.3	in her pocket over the course of last year. What may surprise you most is why she doesn't
0:48.6	incentivize referrals from her clients with monetary kickbacks in what she has found to work better
0:54.1	instead. This hot take
0:55.9	and more are uncovered in today's case study on leveraging the power of word of mouth referrals
1:01.1	from your existing clients. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin.
1:12.2	I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:19.2	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:23.8	who share one specific strategy that successfully grew their business revenue.
1:29.0	Skip the expensive and time-consuming learning curve of testing everything yourself
1:33.1	by borrowing what actually works from the best and brightest mentors.
1:37.4	You'll also get a front row seat to my founder's journey through transparent income reports
1:42.0	and behind the business solo episodes.
1:45.8	Subscribe now so we can grow together every Monday. In need of a content refresh, WorkPlay branding is the missing
	...

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