198. Word Of Mouth At Scale: Empowering Students As Affiliates Grew Her Course To $2M/Year

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 12 June 2023

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series. After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year. 10% of total sales were driven by her own students who became affiliates for the course, an impressive feat uncovered in today’s case study where Molly walks us through her process for equipping and motivating her student affiliates - 50 in total - to promote the course on her behalf. Keep listening if you want to tap into the power of word-of-mouth marketing at scale through affiliates! View the transcript for this episode at: https://otter.ai/u/ALK_sdGxw2G670C4u5KukCStAKo?utm_source=copy_url Thank you to our sponsors: Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500. Connect with Molly: www.freedomcreator.co Instagram: @mollymkeyser TikTok: @mollykeyser https://www.youtube.com/mollykeyser Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:06.9	You're listening to Kivocal to CEO, episode 198. This affiliate marketing focused episode with Molly Kaiser rounds out the final installment in our three-part word of mouth and referral
1:11.8	marketing miniseries. After spending years building a successful photography business, Molly packaged
1:17.6	her knowledge into a digital course educating other photographers and scaled that one program
1:23.2	to $2 million a year. 10% of the total sales were actually driven by her own students who became affiliates for
1:30.9	the course.
1:31.9	An impressive feat covered in today's case study where Molly walks us through her process
1:36.3	for equipping and motivating her student affiliates, 50 in total, to promote the course
1:41.5	on her behalf.
1:42.9	Keep listening if you want to tap into the power of
1:45.4	word of mouth marketing at scale through affiliates. Welcome to Cubicle to CEO, the podcast.
1:55.1	I'm your host, Ellen Yin. I quit my job without a backup plan and bootstrapped my first
	...

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