The following is a sponsored episode.

Hey everyone, welcome back to the show. Today I'm interviewing my friend Laura Joad.

She is an SEO strategist for female service providers and female founded small businesses

and helps entrepreneurs attract more clients

through the power of their websites. Laura herself has actually built two successful businesses

through SEO, demonstrating firsthand the transformative power of well-executed SEO in competitive markets.

So if you want to get found on Google, you need to tune in to the rest of this episode. We have so much

goodness stacked up for you, including all of the things you can be doing right now in current

time because Google's algorithm has changed drastically since whenever you probably learned

about SEO. So anyways, Laura, welcome to our show. Thank you so much, Ellen. I'm so stoked to be

here. Super stoked to have you.

Laura, let's just first start with what I referenced around algorithm changes because I know that when

Google made their most recent update, that really impacted a lot of people, not only business owners,

but people who really rely on Google traffic for their living, like content creators, bloggers,

people of that nature. For anyone who's kind of out of the loop on that, could you just share

real quick, what was the big change or changes that Google made to their algorithm in 2025,

and then we'll kind of get into how that impacts business owners in terms of how they look at their

own websites. So I would say the big, the big update that was really impactful for small

businesses and content creators happened in 2023. And they've been trying to backpedal and correct

ever since then. But it was the September 2023 helpful content update that really, really slammed

a lot of small businesses and content creators, including myself. The website that I built for my first

business, my pregnancy and postpartum personal training business, had been bringing in something

...