You're listening to Kivocalda CEO, Episode 297. Natalie Kusa turned podcast listeners into over $45,000 in sales in 90 days without a sales page or even editing her episodes.

The secret? A trust-first visibility funnel that starts with guesting on other people's podcasts and leads into a private podcast that sells her services on autopilot and converts 60%

faster than her usual sales cycle. In this case study, Natalie explains how she creates content

to speak to two distinct buyer types, why skipping fancy intros and editing actually

increased conversions, and how storytelling, not showboating, has grown her business

with a small but mighty audience. If you've been craving a visibility strategy that prioritizes

depth over reach, this episode breaks down the organic low-lift funnel built entirely on trust

and why it works so well.

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,

the business questions you can't Google.

I'm your host, Ellen Yin.

Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one

specific growth strategy they've tested in their own business, exactly how they implemented it,

and what the results and revenue were. You'll also hear financially transparent insights

from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Hi, friends. Welcome to this show. I am so excited to welcome Natalie Koussa today, the founder of

The Speak Easy. And Natalie's case study is

all around how she created $45,000 in sales in 90 days with a simple organic visibility funnel,

basically taking someone from listening to her on a podcast that she guested on to listening

to her own private podcast. And this funnel helps turn

her message into a movement. Natalie, welcome. Thanks so much for having me, Ellen. We were just

trusting about how I'm a long-term listener, so I'm delighted to be here with you. It means the world.

...