298. 3 Types of Posts That Consistently Went Viral + Grew A New Account To 34K Followers In 1 Year

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 12 May 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business. This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing. In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content. If you're short on time but big on intention, this conversation will change the way you think about your content. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠https://masterclass.com/cubicletoCEO⁠⁠ Connect with Megan: Check out Megan's Main Character Energy private podcast! Available for a LIMITED TIME only: https://meganyelaney.com/main-character Get Megan's Business Story Blueprint: www.meganyelaney.com/business-story-blueprint IG: @meganyelaney IG: @megdoestwinmotherhood https://meganyelaney.com/podcast Megan's client's example post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ & ⁠⁠⁠@cubicletoce⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Keep Acolda CEO, episode 298.
0:03.5	Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year,
0:09.7	while pumping for her newborn twins and running a coaching business.
0:13.4	This second account was separate from her business brand account, born as a passion project,
0:17.9	documenting her motherhood journey.
0:19.7	But by applying the same content
0:21.3	strategies she's taught over 1,000 coaches to help them stand out and sell out, Megan turned
0:27.2	limited time into maximum audience growth without paid ads or trend chasing. In this case study,
0:33.4	she shares the simple but strategic approach behind her viral content that grew her audience by 34,000,
0:39.6	the three types of posts that consistently performed well, her lead-generating storytelling framework,
0:45.0	and why choosing a topic you're already living can be the easiest way to create high-impact content.
0:51.2	If you're short on time but big on intention, this conversation will change the way you think about your content. If you're short on time but big on intention, this conversation will change the way
0:55.6	you think about your content. Welcome to Cubicle to CEO, the podcast where we ask
1:03.8	successful founders and CEOs, the business questions you can't Google. I'm your host, Ellen Yin.
1:10.2	Every Monday, go behind the business in a case study style interview with a leading
1:14.2	entrepreneur who shares one specific growth strategy they've tested in their own business,
1:19.6	exactly how they implemented it, and what the results and revenue were.
1:24.5	You'll also hear financially transparent insights from my own journey,
1:28.2	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:42.0	Hey everyone, welcome back to the show. Today, I'm joined by Megan Yelaney for a really exciting
1:47.8	audience growth case study all around how Meg actually went from a brand new account,
1:52.7	so zero followers, to 34,000 combined followers on Instagram and TikTok in less than a year,
	...

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