Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 19 October 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK ➡️ About The Guest Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales. ➡️ Show Linkshttps://www.instagram.com/betterforall_co/https://betterforall.co/ ➡️ Podcast SponsorsHubspot — https://hubspot.com/ ButcherBox - https://butcherbox.com/success (Code: success)Justin Wine - https://justinwine.com/ (Code: success)Indeed - https://indeed.com/claryThe Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/DeleteMe — https://joindeleteme.com/success (Code: success) NetSuite — https://netsuite.com/scottclary/Factor — https://factormeals.com/successpod50 (Code: successpod50)HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)Munch— https://www.getmunch.com/ (Code: success)ZBiotics — https://zbiotics.com/success (Code: success) ➡️ Talking Points00:00 - Meet Bob Meers01:13 - Evolving Values as a CEO04:27 - CEOs vs. Entrepreneurs06:51 - Riding Consumer Shifts08:21 - Effective Sustainability in Business11:17 - Barriers to Sustainability14:55 - Creating Premium Sustainable Products18:16 - Challenges in Sustainability24:46 - Sponsor: The Goal Digger Podcast25:29 - Taking a Sustainable Product to Market in 202328:03 - Commercializing Sustainable Products33:15 - Future of 'Better for All'34:15 - Changing Consumer Behavior38:56 - CEO Mindset Shifts44:06 - Connect with Bob Meers45:04 - Advice to a Younger Self45:34 - Defining Success with Bob Meers

Transcript

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0:00.0	One of the most important staples in me being able to maintain energy levels, to look
0:06.1	good, to feel good, to show up with the clear head, clear thoughts, be able to jump on
0:11.5	podcasts, jump on calls, pitch to investors, whatever it is is my diet.
0:16.3	My diet is always dialed in and it always has been and it's always been a huge part
0:20.7	of my life.
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0:38.0	your door.
0:39.0	You save time, you eat well and you stay on track.
0:42.0	And they have tons of different kinds of diets that they cater to.
0:46.4	Protein plus calorie smart keto, that's usually what I do during the week.
0:50.3	Vegan and vegetarian, chef's choice, whatever it is, they have dialed in incredible meals
0:56.0	for your specific diet with food that tastes phenomenal.
0:59.4	No wasted time, getting groceries, no pain, incredibly high grocery delivery fees for
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1:11.8	If you are as busy as I am, this is an absolute staple and it is a must-have.
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1:20.4	One less thing to think about without having to sacrifice.
1:23.8	You put together a special offer for all listeners, go to FactorMeals.com-successPod50
	...

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