We need to think about sustainability information and treat it in the same way that you would do

your financial data. It is that important and it is that rigorous, right? But that being said,

we all know that that kind of data is not particularly sexy or inspiring or resonates with people.

It's really important that you need a little bit of both. And I think human

stories always win. Those stories that you can talk about in terms of case studies where you've

tested certain things out, within your supply chain, some of the work that you're doing with

organizations or countries within the supply chain and talk to those sorts of real world

meaningful stories

that you kind of got an issue that you could champion behind. These sorts of things, I think,

really start to resonate. And you can have both. You can have all of the data, and then you can

give examples of great case studies to kind of sit alongside that.

Welcome to Care More Be Better, a podcast for people like you who care about the social

impact of conscious companies and everyday heroes.

Hear inspiring stories from those who put people in Planet before profit and personal gain.

You'll learn how you can make a difference. Vote with your dollars and get involved today.

Here's your host, Karina Belizey. Today we're diving into a topic that sits at the heart of every

sustainability story being told right now. The integrity of how companies communicate their

environmental commitments. Ambbitious sustainability campaigns

are everywhere as companies large and small raised to tell their sustainability stories.

But when those stories outpace the reality behind them, they can erode the trust on which

progress actually depends. My guest today made it her mission to close the aspiration trust gap.

Helen Neal is the founder of HN Communications, a certified B-Corps Sustainability Consultancy,

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