You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn,

cack, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use

our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out

right now at getlatka.com. Hello, everyone. My guest today is Will Shaw. He's the co-founder of Better Agency, the first

sales-driven AMS and the industry's top CRM for independent insurance agencies. They're on a mission

to help agents issue a billion in new business premiums by 2024. He's an ex-professional athlete

and his playing field is now the tech and software space. Will, you ready to take us to the top?

Yeah, let's do it. What sport did you play? I played football, so I played with the Steelers and Eagles.

Oh, very cool. Which one is it? Which one you enjoy more?

The Eagles, because I lasted longer there. So talk to me about better agency a bit here. So I obviously love niche specific businesses.

We've had you on before.

I'd love to understand sort of growth from then.

Are you still the same product or have you released something major over the past two years?

Yeah.

So we've kind of grown a lot.

Yes.

I know we talked previously.

You know, I got, I fell into the insurance niche because I was customizing tools like Infusionsoft, HubSpot, Salesforce for the insurance space.

And what we found was, hey, we were using six, seven, eight different platforms to do the same

thing, wasn't working through antiquated systems and bad APIs because nobody's been really

focused on the insurance industry.

...