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right now at getlatka.com. Hello, everyone. My guest today is Jack Becker. He's building a company called uptime.com. If you want to follow

along, it's a five-minute knowledge hacking app. Jack, you're ready to take us to the dot-top?

Yeah. Hi, Nathan. Nice to meet you. Nice meeting you as well. What does five-minute knowledge

hacking app mean? So very interesting. So what we do, Nathan, is we take knowledge from all different sources.

So we take from books, we take from courses, we take from documentaries, and we hack that knowledge

to condense it down into something a lot smaller, into a unique format that we've created, that gives you the whole

essence of that book or that course or that documentary in five minutes.

And how do you know if it's working or not?

So there's a bunch of metrics you could track your business on number of downloads, number

of consumed pieces of content, number of active users. What's your North Star sort of metric?

So the most important thing is that people like what you're doing.

Okay, how do you measure that? So what's the metric?

So the metrics we use internally, we look at hacks per DAU, we look at how people are engaging with our platform.

We have some internal metrics around what we want to do around downloads and users, but

actually the most important thing for us is people on the platform.

When we look at it, we can see already, because we're still very early.

We really only launched later in this year, February time.

And we're getting around people completing about eight minutes a day, average,

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