Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 1
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 21 December 2023
⏱️ 64 minutes
🧾️ Download transcript
Summary
In this episode of The Unmistakable Creative Podcast, we delve into 'Engineering Visibility'. Our guest is the remarkable Chloe Nwangwu, a public speaker and brand consultant with a unique blend of expertise in tech, digital media, design, and conflict mediation.
Chloe's unconventional journey has taken her into the rooms where pivotal decisions are made. From advising small island nations to the first refugee delegation to the UN, she has witnessed the challenges underdogs face in these high-stakes environments. But Chloe doesn't just observe; she equips. Using her international mediation toolkit and methods grounded in brain and behavioral science, she's creating a systematic change.
In this episode, Chloe shares her strategies for engineering visibility in branding. She discusses her proprietary brand positioning to design mapping protocol, a tool that has successfully assisted clients in translating goals, desired outcomes, demographics, and relevant psychographics into neuro-rich visual communication.
Join us as we explore the elements of Chloe's behavioral science approach to branding, and how it
can influence public perception and drive organizational change. This episode is a must-listen for anyone interested in the intersection of behavioral science, branding, and social impact.
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Transcript
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| 0:00.0 | any influence out there doesn't just happen. It is often engineered. |
| 0:05.2 | It's just that sometimes it's engineered across generations, right? |
| 0:09.2 | And so we don't always see the moving parts. That's sort of where the idea came from that I was like, okay, what does it take really to create a brand that you have no choice but to pay attention to, |
| 0:24.1 | despite what's happening in the environment around you, |
| 0:28.1 | right? |
| 0:29.0 | And that's part of the reason that behavioral science |
| 0:31.4 | comes into this, right? Because behavioral science is really sort of the study of context, right? |
| 0:36.0 | We have a given environment. |
| 0:39.0 | How do we facilitate a change in behavior |
| 0:41.0 | given that environment? |
| 0:42.0 | And so when it comes to... a change in behavior given that environment. |
| 0:42.8 | And so when it comes to visibility |
| 0:46.7 | and generating further influence and all of these things, right? |
| 0:51.5 | What we have is a given environment, |
| 0:54.0 | aka the attention economy, is super super noisy and crowded, |
| 1:00.0 | right? |
| 1:01.0 | And we have a change in behavior that we would like to see. |
| 1:05.0 | So how do we facilitate those things? |
| 1:07.0 | I'm Sreeni Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written best selling books, and created insanely interesting art. |
| 1:25.0 | For more, check out our 500 episode archive at unmistakable Creative.com. |
| 1:30.0 | Chloe, welcome to the end-mistakable creative. Thanks much for taking the time to join us. |
| 1:37.1 | Thanks for having me, sweetie. Yeah, it is my pleasure to have you here. So I found out |
... |
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