Best of 2023: Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 2
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 22 December 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
In the second installment of 'Engineering Visibility: A Behavioral Science Approach to Branding' on The Unmistakable Creative Podcast, we continue our enlightening conversation with Chloe Nwangwu. Building on the insights from Part 1, Chloe dives deeper into the advanced components of behavioral science and its systematic application in branding.
Listeners will gain a deeper understanding of Chloe's proprietary brand positioning to design mapping protocol, exploring its potential to transform branding strategies. Through real-world applications and case studies, Chloe elucidates how behavioral science can be harnessed to drive brand performance, influence public perception, and achieve desired outcomes.
Join us for this compelling continuation, as we delve into the future of branding through the lens of behavioral science, exploring its potential to revolutionize the way brands communicate and connect with their audiences.
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Transcript
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| 0:00.0 | The groups that I organized them into before this analysis happens is based off of motivations, right? |
| 0:07.0 | Like what is motivating them? You'll tend to find certain groups or segments of motivations within the data that you collected, certain kinds of motivation. |
| 0:16.2 | So once you've done that, then I do this analysis that I just spoke about for each of those groups of motivations, right? |
| 0:24.3 | And that then allows me to say, okay, cool, this is the impact narrative, right? |
| 0:29.1 | This is the sequential chain of motivations that this person needs to go through to hit all these |
| 0:35.4 | people that they want right and based off of what I know about how the brain |
| 0:40.4 | works about how behavior works, how cognitive biases work. This is going to be the most |
| 0:46.7 | salient set of be equals for them, and this is going to be the best way to frame those beagles. |
| 0:55.0 | I'm Sreeny Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written best selling books and created insanely interesting art. |
| 1:13.0 | For more check out our 500 episode archive at unmistakable Creative.com. |
| 1:18.0 | In the first part of our conversation, you and I talked about this idea of visibility engineering sort of conceptually. |
| 1:28.0 | You know, we kind of touched on this whole idea of how we create an impression and manage influence effectively. |
| 1:34.0 | And right as we were about to wrap up the conversation, you kind of left an open loop, |
| 1:40.0 | which made me realize there's no way that we couldn't do this in two parts. |
| 1:42.8 | So let's talk about how we actually put this into action. |
| 1:48.0 | Yeah. |
| 1:49.0 | Because you know, last time I think what we were really talking about was data gathering, |
| 1:52.0 | which I think that's the part that actually... what we were really talking about was data gathering, |
| 1:52.9 | which I think that's the part that actually |
| 1:55.2 | most of us do well, that's easy. |
| 1:58.0 | But then it's putting that into action |
| 1:59.8 | that I think really is where a lot of people |
... |
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