Best Instagram Marketing Strategy For Small Business in 2026 - 890

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 4 May 2026

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Brock Johnson breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use. Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention. Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 🎯 DM Brock “Swap” @Brock11Johnson On Instagram for Hook Swap Library (40+ videos) 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=zAaN1C1nTmHl5YZ6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 1 Million Followers in 2026 - My *EXACT* Instagram Strategy Watch: https://youtu.be/twZUZCoazjw?si=1p8-oXceF37WBWYy Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000744807261 Get WAY MORE Leads and Sales on Instagram with DM Automation Watch: https://youtu.be/wDWx66wCJOQ?si=ktHTWG7eqss5TVsF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000637034586 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0	If you've ever had a post go viral and then immediately thought, wait, how am I actually going to ship all of these orders?
0:05.9	Yeah, that's the part that almost no one talks about.
0:08.7	When your company is growing fast, order fulfillment can make or break your success, and that's why I recommend that you use ShipStation.
0:16.5	Shipstation's intelligence-driven platform brings everything into one place, order management,
0:21.8	rate shopping, inventory, returns, warehouse systems, and even analytics.
0:25.8	They're saving business owners up to 15 hours a week on fulfillment.
0:30.2	And here's what I love.
0:31.5	Instead of juggling five to seven different tools, it's just one.
0:34.5	You can connect to over 200 sales channels, and it automatically compares rates across carriers
0:39.1	like USPS, UPS, and FedEx, plus over a million businesses already trust and use ShipStation.
0:45.1	And that's why I highly recommend.
0:46.6	If you have any kind of business where shipping is required, ship station is the tool that I would
0:51.3	suggest.
0:52.0	Try ShipStation free for 60 days with full access to all features.
0:56.2	No credit card needed.
0:57.5	Go to shipstation.com and use code B-Y-T for 60 days free.
1:02.5	60 days will give you plenty of time to see exactly how much time and money you're saving on every single shipment.
1:08.7	That's S-H-I-P, S-T-A-T-A-T-I-N.com and use code B-Y-T.
1:15.0	Shipstation.com with code B-Y-T.
1:17.7	Today's episode is brought to you by Shopify, the number one e-commerce platform in the world
1:22.4	for building your business and selling your products. More about them later. Also, later,
1:26.7	I'll tell you a little bit more about our sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Rella, which, if you are a social media manager, is going to be a game changer for organizing and staying on top of all of the content that you are creating, planning, and posting.
	...

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