The Truth About How To Get 100K Subscribers On YouTube - 891

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 7 May 2026

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content. Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on. Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk. Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Related Links: Sony ZV-E10 - https://amzn.to/4cMYahE Shure SM-7B - https://amzn.to/4tfj2mO Comica AD3 - https://amzn.to/4w6Rx15 Gling Ai - https://gling.ai/?via=brock 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How Small YouTube Channels Can Make $50/Day In 2026 Watch: https://youtu.be/iS5whSpwbis?si=3JKGytQY9P9ZNVl9 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000757478347 The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell Watch: https://youtu.be/i7x1DOQCVxc?si=oAuic4TO2xUAGgTA Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000608764259 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0	If you've ever had a post go viral and then immediately thought, wait, how am I actually going to ship all of these orders?
0:05.9	Yeah, that's the part that almost no one talks about.
0:08.7	When your company is growing fast, order fulfillment can make or break your success, and that's why I recommend that you use ShipStation.
0:16.5	Shipstation's intelligence-driven platform brings everything into one place, order management,
0:21.8	rate shopping, inventory, returns, warehouse systems, and even analytics.
0:25.8	They're saving business owners up to 15 hours a week on fulfillment.
0:30.2	And here's what I love.
0:31.5	Instead of juggling five to seven different tools, it's just one.
0:34.5	You can connect to over 200 sales channels, and it automatically compares rates across carriers
0:39.1	like USPS, UPS, and FedEx, plus over a million businesses already trust and use ShipStation.
0:45.1	And that's why I highly recommend.
0:46.6	If you have any kind of business where shipping is required, ship station is the tool that I would
0:51.3	suggest.
0:52.0	Try ShipStation free for 60 days with full access to all features.
0:56.2	No credit card needed.
0:57.5	Go to shipstation.com and use code B-Y-T for 60 days free.
1:02.5	60 days will give you plenty of time to see exactly how much time and money you're saving on every single shipment.
1:08.7	That's S-H-I-P, S-T-A-T-A-T-I-N.com and use code B-Y-T.
1:15.0	Shipstation.com with code B-Y-T.
1:17.7	Today's episode is brought to you by Shopify, the number one e-commerce platform in the world
1:22.4	for building your business and selling your products. More about them later. Also, later,
1:26.7	I'll tell you a little bit more about our sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by RELA, which, if you are a social media manager, is going to be a game changer for organizing and staying on top of all of the content that you are creating, planning, and posting.
	...

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