Today's episode is brought to you by Shopify, the number one e-commerce platform in the world for building your business and selling your products. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is brought to you by Rella, which,

if you are a social media manager, is going to be a game changer for organizing and staying on top of all of the content that you are creating, planning, and posting. But I'll tell you more about them later. As the old saying goes, give a man a fish, feed him for a day, teach a man to fish, feed him for life. And in most episodes on this channel, I am trying to teach you to fish. Sometimes it's nice to just be handed a fish. And so in today's episode, I'm going to share with you 16 viral Instagram real ideas that you can use to increase your views, your engagement, and even make more sales in the process. In case we've never met before,

hello, my name is Brock Johnson, and it is my full-time job to geek out over the Instagram algorithm

and help small business owners, brands, and content creators grow on Instagram. So if you want

to grow your brand small business or your content creation journey on Instagram,

consider hitting that subscribe button because every single week I'm putting out a helpful episode just like the one you're watching right now. But let's not mince words.

The first viral idea that I have for you is called the infinite iPhone zoom hook swap. And

that's a mouthful. This idea uses a strategy that's going to come up a few times today called

a hook swap. And a hook swap is essentially taking a pre-existing

viral video or even just a clip from a pre-existing viral video and seamlessly transitioning into

your own content. The key element in a hook swap in order to make it seamless is to use what's

called a match cut. A match cut basically means that the motion or the object at the end of

the first clip matches the motion or the object at the beginning of the second clip. Fortunately,

the match cut necessary for this iPhone zoom hook is pretty much as easy as they come. The video

begins with the text on the screen saying something along the lines of, this iPhone zoom is crazy. And at first, it looks like the iPhone is just zooming in. But then as the video goes on and on, we're at a molecular level. And of course, there's no phone that can actually zoom in that far. But it kind of puts you in a trance. And it's like, what is going on? And it creates curiosity to keep watching because you know that this isn't really how far the iPhone zooms,

but you want to see how far is this video actually going to zoom in?

And then eventually it zooms so far that the entire screen goes black.

That's where you come in.

You can either take your hand off the camera or be standing in a dark room or step out

of a dark room and that will make the effect look like the zoom seamlessly transitioned

into the clip of you.

Then you can use the clip of you to teach a lesson, share a topic, tell a story, whatever

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