Ted Audio Collective.

Audio Collective.

This is Design Matters with

Debbie Milman from design observer.com.

On this program, Debbie Milman talks with male chimps Ben Chestnut and Aaron Walter

about their careers, about email marketing, and about in why I needed him, what we needed, and I just gave them the keys. It's really getting out of the way.

When companies say failure is not an option, success is no longer an option either.

Here's Debbie Millman. I have here in my studio two men who are responsible for sending over 3 billion emails per month.

And no, they're not from Nigeria, they're from MailChimp. MailChimp helps people

create, send, and track email newsletters.

And as the name implies, they make it fun.

Banchestnut co-founded the company in 2001,

along with Dan Curzias.

Aaron Walter came on in 2008 to do a redesign.

Ben and Aaron are now, respectively, the CEO and user experience lead at MailChimp. Ben and Aaron, welcome to Design Matters.

Thanks so much for having us.

So, more than 3 million people and companies of all sizes in 200 countries use MailChimp to send out

about 5 billion emails every month and you love helping them do it.

Really? You really like helping people send email?

You know, it's more like empowering them to do it.

Really? It's a self-serve app and we love making it easy for them to do it.

I'm not in there pushing the send button or anything.

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