From Hype Beast Radio, I'm Jeff Staples and this is the business of hype, a show about creative

entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

If you know, met, or have had a conversation with Ben Baller, you will know that Ben is a character.

And with everything this man has been through in his life, you understand where that character

comes from.

The music industry, the sneaker industry, the automobile industry, the jewelry industry.

These circles just attract interesting people no matter what.

And Ben being at the epicenter of all these made him a magnet for success, notoriety, fame, and infamy.

If you're one of the million plus followers of Ben on his Instagram, you already know he's

wide open and honest. He wears everything on his sleeve, from his wife to his family, to his

past, to his business. So why should this episode of the business of

hype be any different? Buckle up and get ready for the roller coaster ride. That is Ben Baller.

I mean, first let's do a proper introduction. For those who don't know, who are you, what do you do?

My name is Ben Baller.

I like to think that people know me outside of jewelry,

but I've come to the conclusion that I've become so popular

and accumulated so much of a fan base from the jewelry that people forgot what I've done in the past.

So yeah, I am a jeweler.

I consider myself a father and a husband first, but I'm an entrepreneur.

You know, I've had some interesting people call me a modern day Renaissance band, you know,

and I guess it could fit.

I don't like to be self-complained, you know, proclaimed anything, but I am a jeweler.

...