From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype,

a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

Samuel Ross is one of the youngest, most exciting designers today.

His brand, A Cold Wall, is making headlines, I feel like every week at this point.

Yes, that's him bringing in partners like Renzo Rosso from Diesel.

Yep, that's him doing design projects with Oakley and Nike.

And yes, that's him sandwiched in between Kate Moss and Naomi Campbell.

In our first ever episode with Hiroshi Fujiwara, I asked HF what new brands he's excited about, and the only one he mentioned was a cold wall.

But where did he come from?

24 months ago, no one heard of a cold wall.

To most, this would be a telltale overnight success story.

But I had a hunch that was not the case.

I could tell this wasn't a trust fund kid

with loads of disposable income

or some hype designer du jour.

I could tell something was going on

that was deeper and more complex.

I just didn't understand how deep

this 26 year old could go.

So let's begin.

First, I guess, introduce yourself to everyone. Yeah, yeah, I should start

there. I'm Samuel Ross and I'm the designer and founder of a Cold War. I also run a contemporary

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