Many people in the streetwear industry credit the hundreds as the first brand born on the internet.

Many also consider the hundreds as the first big brand of the new wave of streetwear that then ushered in the current generation of success stories.

If you listen to a few episodes ago, you'll hear Samuel Ross from the Uber Progressive Collection, A Cold Wall,

credit the hundreds as one of his early inspirations.

And through it all, the hundreds were led by their two co-founders, Bobby and Ben Hundreds.

When I reached out to Bobby about being on the business of hype, he immediately said,

oh, you need to get Ben on this.

He's actually the one that runs the business

side of things. And like most business people, Ben is pretty behind the curtain while Bobby is the

front man. And I like talking to co-founders because it basically meant that even early on, the two

people were smart enough to recognize that they couldn't do it all on their own.

I always tell people who start businesses now to find a co-founder that can do the things you're

not good at.

And I say this because I started staple on my own, and I always wish I had a co-founder

the entire time.

So it's a rare treat to have both guys on the same show, the creative guy and the business guy,

the dynamic duo that makes up the hundreds.

From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about

creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

All right, so let's start the interview.

Let's give a brief introduction of who we have sitting here, your names and what you guys do.

I'm Bobby Hundreds. I am, I guess, the chief creative officer of the Hundreds, which means I just kind of oversee all the creative stuff.

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