Being nice won’t save you — especially in conflict. Too often, we think if we’re agreeable enough, people will treat us better or listen more. But that’s not how it works. In this episode, I talk about why “nice” people often get steamrolled in difficult conversations, the difference between being nice and being respectful, and how respectful firmness is actually the real power move. Thank you to our sponsors: Cozy Earth. Upgrade Your Every Day. Get 40% off at cozyearth.com/jefferson or use code JEFFERSON at check out. Monarch Money. 50% off your first year at https://monarchmoney.com/jefferson  BetterHelp. Click https://betterhelp.com/jeffersonfisher for a discount on your first month of therapy. Order my new book, The Next Conversation, or listen to the full audiobook today. Like what you hear? Don’t forget to subscribe and leave a 5-star review! Suggest a topic or ask a question for me to answer on the show!  Want a FREE communication tip each week? Click here to join my newsletter.  Join My School of Communication Watch my podcast on YouTube  Follow me on Instagram  Follow me on TikTok Follow me on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices