Behind The Pursuit: The Relentless Pursuit

Bourbon Pursuit

Food, Arts, Hobbies, Leisure

4.8 • 925 Ratings

🗓️ 22 April 2026

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’ve been living out of suitcases lately. Between officially opening up the West Coast and those back-to-back market visits, it’s been a whirlwind, but it’s the only way to really see how the brand is landing on the ground. On today’s episode, we’re recapping those travels and diving deep into the inception of Pursuit United Sakura Bloom Bourbon. We talk about the momentum we’re seeing from one release to the next and how a successful launch like this actually dictates our LTO strategy as we start mapping out the calendar for the rest of 2026 and even into 2027. We also get into the weeds on the "finishing" craze. There is a lot of noise in the market right now, so we’re asking the hard questions: Does a wood-finished product actually land better with the consumer than a wine, spirit, or even a honey-maple finish? Plus, we get honest about the "gut feeling"—could we tell Sakura Bloom was going to be a hit before it ever touched a shelf, or is it always a gamble until the first reviews start rolling in?Show Notes: Market Challenges and Opportunities Product Development: Sakura Bloom Bourbon Consumer Reception and Market Trends The Anticipation of Product Success Building Trust with Consumers The Relentless Pursuit of Perfection Future Product Strategies and Market Adaptation Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Sip and Bourbon, the app built for Bourbon Drinkers.
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0:13.4	There's no gimmicks, just great bourbon and a smarter way to sip.
0:17.1	You can download the Sip and Bourbon app today, or you can visit at sippinburbon.com.
0:22.4	That's S-I-P-N-Burban.com or just grab it on the app store.
0:28.0	Hey, everyone, it's Kenny here, and I know you're just like me.
0:30.9	We all love a good pour bourbon to wind down at the end of the day, especially right maybe before we go to bed.
0:37.2	But right now, those Kentucky nights are we go to bed, but right now,
0:37.9	those Kentucky nights are certainly to get humid. And that nightcap actually ends up spiking your
0:42.8	core temperature and can ruin your deep sleep. And that's why I actually got myself an eight sleep
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0:55.6	So no more hot feet at the other night for me.
0:58.2	It has an autopilot AI.
1:00.1	It can actually sense my body signal and knows how to adjust the temperature automatically,
1:04.4	helping me get actually more sleep in the night as well too.
1:07.6	It's really the difference between waking up foggy and actually feeling rested.
1:32.5	And for me, it's been a game changer. So you can use my code. It's Bourbon Pursuit. So go to 8Sleep.com slash Bourbon Pursuit and you can get up to $350 off your own Pod 5. You can also get it 30 days to try it at home and I'm confident that you're going to love it. Go to 8Sleep. That is E-I-G-T-Sleep.com slash Bourbon Pursuit.
1:39.6	Whiskey Wednesdays Round 19 is here, and the Bourbon Buddy bonus means more bourbon and more winners.
1:44.2	For just five bucks, you can win a great bottle for you and a friend while supporting a different nonprofit each week. And every ticket from the full 12-week round goes back in for the big June 24th
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1:56.1	at Give270.org. Charitable gaming license, ORG 00-2703. You hear us talk about whiskey clubs all the time on the show.
	...

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