30 years ago, you could not be an established what we call NDP and be proud.

You know, you could be an independent bottler in Scotland puffing your chest out as one of the best in the land.

Could not do that here in America.

You know, it's only relatively new where blending is accepted and non-distiller producers are accepted as equals to the distillers.

Music distiller producers are accepted as equals to the distillers. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and

interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts,

Kenny Coleman.

So do you think the era of secret source bottles is finally over?

Or are we just getting started?

Well, today, we're going to start talking more about contract distillation.

We're going to start tracing back from the early days of the, you know,

sh, don't tell anybody that it's MGP, to the massive, high-tech operations like Bardstown

Bourbon Company that have turned being an NDP into almost like a badge of honor.

But, you know, as being the consumer, you get more sophisticated.

The demand for transparency is hitting an all-time high. And that's why we're talking about how you can't fake the funk

with a made-up story that just doesn't fly today. We also tackle the elephant in the room,

which we're seeing right now is market oversaturation. How do we deal with that? With speculative

investments pouring in and foreign

tariffs starting to squeeze the exports, the landscape is certainly starting to shift right

underneath our feet, but it's not all bad news. Because of this, we're now seeing a potential

true risky renaissance. As those massive inventories of aging barrels, they will hit the market

eventually, likely leading

...