Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand?

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 25 August 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is? We hit on: How do brands today make people feel? Is Pappy simply a status symbol, or a lifestyle? Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand? What pushes the current brands into a lifestyle? Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, we're taking a day off this week, but I wanted to share an episode with you from behind the pursuit from bourbon to brand.
0:06.9	This is our other show where we talk about what it's like to start and grow a bourbon brand.
0:12.1	And of course, this is everything we have to do with pursuit spirits.
0:15.3	It's your opportunity to get a passenger seat and get a firsthand perspective of all the highs, lows, and everything in
0:21.2	between. And in this episode, we discuss a cultural topic, and that's asking if bourbon
0:26.5	brands can become a lifestyle brand. Yeti Coolers, the Nike Swoosh, these are examples of
0:32.4	lifestyle brands that people align with. And it goes past just the product, but it does become a part of our lives.
0:39.4	And I look at the landscape and ask,
0:41.3	are there brands that have been able to break past this chasm?
0:44.0	Or if it's an impossible task?
0:46.7	Subscribe to this show and your favorite podcast app
0:49.2	by searching for Behind the Pursuit.
0:51.9	Cheers, everyone.
0:53.0	We'll see you next week.
0:54.7	Get Bourbon Strong with Gib 270. Join the pursuit. Cheers, everyone. We'll see you next week. Get Bourbon Strong with Gibb-270.
0:57.5	Join the 50-for-50 raffle to support Feeding America, Kentucky's Heartland.
1:01.6	For just $50, you could win one of 50 amazing bourbon prizes,
1:05.8	including rare bottles like a double eagle very rare 20-year,
1:09.0	an eight-bottle blanton set, and a six-bottle
1:11.2	weller rainbow vertical. Get your tickets by November 27th at give270.org. Hurry, only 3,000 tickets are
1:17.8	available. Charitable gaming license ORG 002703.
1:22.4	Hey everyone, it's Kenny here, and when you listen to Ryan and I on Whiskey Quikis, we're talking
	...

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