424 - Why Promote Bottom Shelf and Average Whiskey? on Bourbon Community Roundtable #84

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 24 August 2023

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's Roundtable will take a deeper look into a trend I've been noticing and trying to figure out why, as influencers and a community, people keep talking about bottom shelf bourbon like it's something special. If you are in this hobby, most of us would give it a C rating and consider anything in the sub $20 or $25 category as average. Why do we keep doing this? Who are we trying to convince to drink these bourbons? The people that listen to this show, pay attention to blogs or YouTube'rs, or take whiskey seriously probably aren't buying $20 bottles and don't drink just average whiskey. I feel it's time to elevate the discussion and kill the bottom shelf promotion. If they aren't average bourbons, then let's figure out why and talk about criteria to be considered average. If it is a game of dollars, then is it a race to the bottom for the big 6 and why should this audience care if it's just average whiskey? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about his parents. Why do we keep promoting bottom shelf bourbons? Who are we trying to convince to drink these bourbons? What makes an average whiskey? Should this audience care if it's just average whiskey? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0	Frosty and the fries.
0:01.2	Yep.
0:01.6	That was a match made in heaven.
0:03.3	We've discussed that at length before, and I'm very much an anti-frosty and fry dipping person.
0:07.7	Because it just doesn't have any tannins for you.
0:10.3	I will jump in on frosties in your fries and your frosties.
0:13.8	That's just disgusting.
0:15.1	Thank you, Blake.
0:16.4	It's my comment for the night.
0:17.9	Yeah, well, you both.
0:18.9	Both your pallets suck.
0:19.7	Yeah. a comment for the night. Yeah, well, you both, both your palettes suck.
0:43.5	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.
0:45.5	And I'm one of your hosts, Kenny Coleman.
0:48.8	Well, I've been getting a bit philosophical lately.
0:54.1	And on this roundtable, we take a deeper look into a trend that I've been noticing, and I'm just trying
0:55.2	to figure out why, either as influencers or as well as just people like you in this community,
1:01.9	people keep talking about bottom shelf bourbon, like it's a something special or a hidden gem.
1:07.3	However, I kind of feel like if you're in this hobby and you're listening to a show, you listen to YouTube, you read blogs, you buy books, most of us would give these bourbons a C rating, and we would probably call them average.
1:22.3	And really, I'm looking at stuff that's in the sub 20 to maybe $25 category and below.
1:28.3	However, why do we keep doing this?
1:30.8	Who are we trying to convince to drink these bourbons?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bourbon Pursuit, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bourbon Pursuit and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.