Hey, it's Kenny here. At the end of the year, we typically like to post some episodes that

aren't our normal types and end up being quite fun. However, this year, we launched a second

podcast called Behind the Pursuit. And this new podcast releases every two weeks that covers

the topics of sourcing, forecasting, brand loyalty, raw materials, work-life balance, and so much

more. This is a creative outlet for us to talk about

what it takes to build a bourbon brand. And in this episode of 22 of Behind the Pursuit,

we talk about our journeys visiting multiple states and brand loyalty. So we ask ourselves,

do bourbon geeks have brand loyalty? And if you do own a brand, how do you build that brand loyalty to a general

consumer? Make sure you subscribe to Behind the Pursuit on your favorite podcast player and hit the

subscribe button to listen to more of these episodes. Cheers, everyone. Get Bourbon Strong with

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Charitable Gaming License, ORG 002703.

Hey, everyone, it's Kenny here. And when you listen to Ryan and I on Whiskey Quickies,

we're talking about tasty notes such as vanilla and caramel, toasted oak, and baking spice.

And you're probably wondering, well, why am I not getting

these notes? And here's the thing. Your nose is the key to unlocking those flavors. And

Nose Your Bourbon has created an incredible training kit using real ingredients and nothing

...