389 - Will Celebrities Help or Hurt Bourbon?

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 22 December 2022

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For the longest time, celebrities have been getting into the spirits industry. It first started off as being a spokesperson and putting a recognizable face to a brand. Now, many celebrities are coming out with their own bottles, and bourbon is no exception. In this episode, we look at many of the celebrity bourbon brands that have emerged over the past few years and analyze them. Does a celebrity care about the quality of the whiskey? Are they just in it for an added revenue stream? Are there any good ones? But we ultimately want to know if celebrities will help bourbon or hurt bourbon. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about his favorite 4th grain used in American Whiskey Do distilleries need a celebrity spokesperson anymore? If a celebrity comes out with a young bourbon does that hurt the category? Are celebrities just getting into it for another revenue stream? Should be skeptical of having a celebrity attached to a bourbon distillery? If a celebrity bourbon brand blows up, will unassuming people think that's what bourbon is supposed to taste like? Is there an example of any celebrity bourbon that is actually really good or high quality? What are the good things that come from having a celebrity whiskey? Support this podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0	What do you categorize yourself?
0:01.2	You C level?
0:02.2	You B level?
0:03.1	I would be like below an F.
0:04.9	Yeah.
0:05.7	So like not graded.
0:07.8	We're not even in the...
0:08.6	We're Z level.
0:09.4	Yeah, there it goes.
0:10.2	So...
0:11.0	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.
0:34.4	For the longest time, celebrities have been getting into the spirits industry.
0:43.3	It first started off as being a spokesperson and putting a recognizable face to a brand. But now,
0:48.9	many celebrities are coming out with their own bottles, and bourbon is no exception. And in this episode, we look at many other celebrity bourbon brands that have emerged over the past few years
0:53.3	and analyze them. Does a celebrity care about the quality of the whiskey, or are they just in it for the added
0:58.7	revenue stream? And really, are there any good ones? But we ultimately want to know if celebrities
1:04.5	will help bourbon or potentially hurt bourbon. With that, enjoy this week's episode.
1:10.5	And now here's Fred Minnick with Above the
1:12.4	Char. I'm Fred Minnick, and this is Above the Char. This is not an idea that anybody sent me.
1:22.9	It should assume that I came up with in my little old noggin. That's right. I'm capable of coming up with
1:28.7	my own ideas. It's true. But the question is to myself, hi, self, yes, how are you? I'm pretty good.
1:37.0	Thanks. Thanks for having me. Oh, that's so cool. So, yeah, I was curious. Do you have a particular favorite fourth grain that is used in American whiskey?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bourbon Pursuit, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bourbon Pursuit and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.