Hello, everybody. Welcome back to the Bootsley Podcast. My name is Mark Simpson. I give

hosts all of the world the tools, the tactics of training and the confidence to increase

their bookings. And I've literally just got off the call with somebody and I wanted to

record this podcast because I want to make it and document it and put it on YouTube,

all the socials. And this is why you should never, ever, ever rely on your free PMS website.

Okay. And there's going to be people watching this are at different stages of their hosts

and journey. And I totally get that. But we were recently very, very, very recently,

depending on when you listen to this, speak into a host and they were with a PMS. I'm not

going to name you the host is I'm not going to name the PMS because I'm not a dick. But they

said that they were with a PMS. They had a fantastic website. They loved their website. But

then they changed their PMS. And when they changed their property management software and

they went to another provider for whatever reason, they lost their website. So they had

to start all over again. One of the biggest problems when it comes to converting a look at

into a booker for a direct booking is the trust factor. Whether you like it or not, your guest

is looking to make sure the you are who you say you are. So how can you do that? Well, the

number one accreditation and recommendation certification service in the industry is

I-PRAC. And I'm so happy to say that I-PRAC is sponsoring this podcast and is the lead

sponsor for all bootleg content. The reason why we partnered up is because I have been

working alongside I-PRAC for many years. I recommend them to every bootleg customer,

client and team bootleg member. The reason being is that unlike other accreditation services,

they are not just country-specific. It is global and it is worldwide. They've got over

10,000 members and they've got over 250,000 properties, which means that you can display

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