We are creative entrepreneurs, and we also know how difficult it can be to navigate the journey of entrepreneurship.

Today, you are going to unite with other creatives.

Let's step out of this isolating experience as business owners, as authors, as podcasters, or speakers,

and let's start learning actionable tools you need to build an explosive brand. Let's start

creating. Now on with the show. Now you've heard the phrase that you got to spend money to make

money, but what if I told you that that was also true of marketing as well. When it comes to

building your brand and marketing your content, you got to give a little to get a little.

Based on my experience, this is the typical book to give a little to get a little. Based on my experience,

this is the typical book journey. You decide to write a book, you write it, you finish it,

you edit it, you publish it, and then you market it. But I feel like what happens when you go

through that typical author journey is that at the end, you realize, oh shoot, I'm the one who

has to market this thing.

That's going to be assumed if you're self-publishing or maybe hybrid publishing, each press is kind of a little bit different.

But especially if you're working with a press, it may come as a bit of a surprise that, hey, they're not necessarily going to do a deep dive into marketing for every single one of those

books. So usually the marketing and promotion will oftentimes lie on the shoulders of the author

of the person who made it. So I feel like when it comes to this particular book journey of

doing the marketing like towards the end or after it's published, you're usually scrambling to

build an audience of some kind or to build

awareness or to even create a brand. So allow me to introduce a potentially new model that I do

think is worth exploring where marketing isn't at the end, but it's more so in the beginning. And this

looks like, especially if you're nonfiction or a business owner, identifying your niche, right?

This is like business 101.

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