4 Questions to Ask Before Chasing Your Next Shiny Object with Emily Aborn
Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization
Julie Lokun
5.0 • 1.8K Ratings
🗓️ 18 November 2025
⏱️ 11 minutes
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| 0:00.0 | Hi, this is probably a new voice for you here on the Creative Entrepreneur podcast. |
| 0:11.9 | So before we get into the topic, DeJure, allow me to introduce myself. I'm Emily Aiborne, |
| 0:17.9 | a small business copywriter and podcast podcast host of small business casual, |
| 0:22.2 | which basically that means two things. I help people end the showdown with the blinking |
| 0:27.4 | cursor of doom as I write those words for them. And I also help business owners and |
| 0:33.0 | entrepreneurs who love their work. You want a thriving business. you've been known to chase a shiny object or two, |
| 0:39.3 | but you also love to have weekend downtime with family or, you know, just a simple moment to |
| 0:45.7 | breathe, right? In my podcast and in my work as a copywriter, I truly do believe in helping |
| 0:52.2 | to make this quote-un unquote entrepreneurial roller coaster a little bit |
| 0:56.2 | easier. My goal is to help you simplify, turn down the marketing noise, all the while turning |
| 1:02.1 | you up and who you are up. So first off, I want to thank you for being here for this special |
| 1:09.1 | episode. And I also want to thank Julie |
| 1:11.9 | and Dom for the opportunity to air one of my episodes here on the Creative Entrepreneur podcast. |
| 1:18.2 | It is collaboration at its finest right here, if you ask me. And if this short episode |
| 1:23.5 | gets you interested in other things that I talk about. I would invite you to connect with me |
| 1:27.6 | after at the links in the show notes, or you can just use the same podcast app you're listening to |
| 1:33.3 | this show on and go ahead and binge listen. I mean, check out my show over here as well. My show, |
| 1:40.5 | small business, casual. Without further ado, let's get into it. |
| 1:45.7 | When it comes to visibility, content creation, marketing, joining new groups, signing up for |
| 1:51.3 | events, hopping onto new platforms, doing all the things, it can be real easy to just jump |
| 1:57.2 | into something without making sure that it is 100% for you. I've been there, |
| 2:02.9 | I've done that a million times over again, and I've lived to tell about it. So in this episode, |
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