Welcome to the Creative Entrepreneur podcast for innovation meet storytelling. It is a big day.

Today's guest is a man who helps brands find words not stick. Glenn Ruden, aka known across

the world as the message master. Glenn has spent over 40 years crafting messages that sell,

simplify, and inspire. He's helped entrepreneurs and major corporations

alike uncover their authentic voice, refine their story and communicate with clarity and confidence.

His mission, to make sure your message is never misunderstood. You can check out his work at

always beencreative.com. But before we dive

deep into all this genius, we're kicking it off with a little fun. We hear Glenn likes trivia.

Today, Julie has a challenge all set up for Glenn Rudin. Julie, let them know what's happening.

Welcome, Glenn. I know you love trivia. You love gamifying everything.

We want to turn the tables and see how much you know about brands. And we want to bring the

21st century to you and see how much you know about brands and why these brands work. Are you in?

Do you feel comfortable doing this with us? You got to be sweating now, but sure, I'm always up for

the challenge. I'll kick it off. I'll read a tagline. We'll just eat. feel comfortable doing this with us. You got to be sweating now, but sure, I'm always up for the

challenge. I'll kick it off. I'll read a tagline. We'll just ease you into this really

comfortable way. We'll read the tagline. You'll come up with the brand and then we'll dissect

the brand and you'll tell us why it works. Because branding is so important in building a business.

If you don't have a clear

message, as I'm sure you will tell us more about, then why even have a business? Like,

just, why don't you just go? How can you have a business? Right? Exactly. Do it up,

Julie. Okay. Just do it. Nike, of course.

Nike.

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